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Booyah Patrol

As part of our Fortune Skate Club x Booyah Patrol capsule release we transformed the Special Projects Space into a multi die-cut vinyl art layered installation.

Brittany Mckenzie x Ian Sandilands

The new design of the Livestock Room is inspired by the community that has formed over the last five years at Fortune. From customers, to performers, to staff and anyone else who has contributed in anyway, we have all shaped Fortune into what it is today. As the community at Fortune is way too big to fit on any wall, we settle on a small group to act as a snapshot and a symbol of a larger group. Read the interview HERE.


Kaput is one of the most original writers painting currently. Hailing from Vancouver, but internationally renown for his collaborations with Huf, Converse and his major feature in Juxtapoz. Watch his Converse feature HERE.

Shepard Fairey

Shepard Fairey (American, b.1970) is a renowned graphic artist known for his work on the images of Andre the Giant and the word obey. Fairey was born in Charleston, SC, and he became interested in art as a young man, when he started to use his drawings on T-shirts and skateboards. Fairey‘s father is a doctor, and his mother is a realtor. The artist attended Idyllwild Arts Academy in Palm Springs, CA, and graduated in 1988. He earned his BFA from the Rhode Island School of Design in Providence, RI, in 1992.

While in school, Fairey held a part-time job in a skateboarding shop; the job fit well with the budding artist’s interest in street culture and graffiti. During this time, the artist was also interested in punk music, and when a friend asked him to explain and demonstrate the creation of a stencil, he chose to use the banal image of Andre the Giant on a newspaper ad for the demonstration. Soon after that, Fairey introduced his pieces to the streets via Graffiti Art. Two of Fairey‘s well-known pieces are Obey (1992) and Hope (2008). Hope is an iconic portrait of the American president Barack Obama that Fairey produced during the 2008 American presidential campaign.

FOS (Altamont)

A true original, Mark Foster (Fos to everyone except his mum), is the founder of U.K. brand Heroin Skateboards, which refers to his insane addiction to skateboarding. He has germinated into one of London’s finest exponents of low-fidelity illustration and stab-you-in-the-eye marketing.

His artwork has been featured in numerous magazines, galleries and through the streets of major metropolitan cities such as London, Paris, Berlin and Japan. Fos‘ newest role as Art Director for Altamont Apparel will now carry his creative inspirations as it is threaded into the essence of the brand.

The Hundreds

The Hundreds is the world’s first social merchandising company. Now in its 10th year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footwear. And in 2009, The Hundreds’ optical program, The Hundreds Eyewear, debuted to the public. Currently, The Hundreds is stocked in over 400 accounts in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax District of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in SoHo, and The Hundreds Santa Monica. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. The Hundreds is Huge.

Raif Adelberg (Deadboys Clubhouse)

Raif Adelberg is based in Vancouver, Canada and has always had a penchant for being ahead of the curve. As one of the most talented and innovative minds in the creative community, he founded Made Magazine, the modern boutique 24, the world renowned luxury store Richard Kidd, Deadboys Clubhouse and his eponymous hand knit cashmere collection Raif Adelberg.